Inbox tools reference

Flags ads spending above a floor with no/low conversions or ROAS below 1, worst first.

Detects ads whose CTR is falling while frequency rises — the signal to refresh creative.

Finds the biggest day-over-day swing in spend, CPC, CTR or impressions and attributes it.

Lists ad creatives on an account with their object story specs and thumbnails.

Browse Meta's full targeting category tree for an ad account.

Estimate audience size for a targeting spec before you launch.

Dynamic Creative Optimization ad — Meta auto-mixes your images, titles and bodies for best performance.

Deep-copy a campaign with all its ad sets and ads, created PAUSED.

Full detail of a single campaign: objective, budget, bid strategy, status.

List ad sets in a campaign with targeting, budget and optimization goal.

List ads in an ad set with their creatives and status.

Add an ad set (targeting + budget + optimization) to an existing campaign.

Add an ad with an existing creative to an ad set.

Update any campaign / ad set / ad: budget, bid, targeting, schedule, name.

Set ACTIVE, PAUSED, ARCHIVED or DELETED on any object — pause and resume included.

Create a custom audience — CUSTOM, WEBSITE or ENGAGEMENT — with an optional rule.

Create a lookalike audience from a seed audience for a country at a chosen ratio.

Pull submissions (leads) from a specific lead form.

List Instagram accounts connected to the ad account for IG placements.

Rank placements (platform / position) by ROAS and CTR to reallocate spend.

List automated rules on an ad account.

Send a server-side conversion via the Conversions API (PII fields SHA-256 hashed).

Create an A/B split test (ad study) comparing campaigns or ad sets by a metric.

Register an image URL with Meta /adimages to get a reusable, validated image hash.

Complete Performance Max — budget → campaign → asset group → text + image assets → search themes. PAUSED.

Complete Display campaign — responsive display ad with images uploaded from URLs. PAUSED.

Shell campaign of any channel type (SEARCH, DISPLAY, DEMAND_GEN, VIDEO, SHOPPING) — budget + campaign only.

Add a standalone responsive search ad to an ad group.

Add a standalone responsive display ad (images uploaded from URLs).

Remove an ad by resource name.

Remove an ad group by resource name.

Add keywords (exact / phrase / broad) to an ad group.

Add campaign-level negative keywords to block irrelevant search terms.

Search-term report (highest cost first) for negative-keyword discovery.

Search Google audiences (user lists) by name.

Add topic targeting to a Display ad group.

Add managed placements (specific site URLs) to a Display ad group.

Add contextual keywords to a Display ad group.

Exclude age ranges and/or genders on a Display ad group.

View an ad group's targeting (audiences, topics, placements, keywords).

Remove any ad-group targeting criterion by resource name.

Add an audience signal to a PMax asset group.

View current search themes and audience signals.

Remove a PMax asset-group signal.

Switch bidding — Maximize Conversions / Conversion Value / Target Spend, with optional CPA or ROAS targets.

Pause or resume an ad group.

Update an ad group — name, status, bid, rotation.

List ad groups (optionally for one campaign) with metrics.

View a campaign's locations, languages and audiences.

Full campaign structure: campaign → ad groups → ads.

Set ad-delivery frequency caps on a campaign.

Set ad-scheduling (day/hour) criteria on a campaign.

Update network settings (Search Partners / Display) and add location + language targeting.

Update a responsive display ad's creative fields.

Upload an image and attach it as a Search-campaign image asset.

Browse the account's asset inventory (text + image).

Validate an image URL against Google's size + aspect-ratio requirements before upload.

Return Google ad character limits + a scaffold for the AI to fill (SEARCH or DISPLAY).

Step-by-step guide + specs for uploading creative assets.

Attach callout extensions.

Attach a structured-snippet extension (header + values).

Attach a call extension (phone number).

Attach a business-name asset to a Search campaign.

List a campaign's linked assets/extensions.

Remove a campaign extension by resource name.

List targetable Google Ads languages.

Per-ad performance across Search / Display / Video.

Keywords with spend but zero conversions, highest cost first.

Biggest day-over-day swing in cost / clicks / conversions / CTR over 30 days, attributed.

Rank campaigns by ROAS and recommend budget shifts.

Google's own optimization recommendations for the account.

List conversion actions with tracking method and status.

Conversion volume, value and CPA by conversion action.

Create a Sponsored Products campaign (PAUSED).

Create a Sponsored Brands campaign (PAUSED).

Create a Sponsored Display campaign (PAUSED).

Update name / budget / state / bidding for campaigns of a type.

Set ENABLED / PAUSED / ARCHIVED — pause, resume, delete.

List ad groups.

Create an ad group in a campaign.

List product ads.

Add product ads (by ASIN or SKU) to an ad group.

List keywords.

Add keywords (exact/phrase/broad) with bids.

Add negative keywords.

List product/category targeting clauses.

Add product/category targeting clauses.

Add keywords to Sponsored Brands.

Add theme-based targeting to Sponsored Brands.

Suggested bids for keywords/targets.

Budget optimization guidance for campaigns.

Campaign budget consumption tracking.

Retrieve a report by id (status + download URL when ready).

Campaign report — impressions, clicks, spend, sales, ACOS, ROAS.

Search-term report — actual shopper queries.

Per-ASIN/SKU advertised-product report.

List company pages available for advertising.

Create a campaign group (DRAFT).

Create a Sponsored Content (image) campaign, PAUSED, with targeting.

Partial-update budget, bid, targeting or status.

Pause / resume / archive a campaign.

Add a creative referencing a post/share URN to a campaign.

Update a creative's status or content reference.

Create a sponsored image post (the share a creative references).

List all available targeting facets.

Suggest targeting from a company name (matching orgs + related titles).

Creative-level analytics — compare image/copy combinations.

Diagnose a sudden CTR/CPC/conversion change.

Rank campaigns by CPA and recommend budget shifts.

Create a conversion event (form submission, download, demo request).

List lead-gen forms for an account.

Advertiser account details (also a connection-status check).

Detailed information for one campaign.

Create an In-Feed campaign (paused).

Update name, budget, budget mode.

Enable / disable / delete campaigns.

Create an ad group with targeting + budget (paused).

Update name, budget, targeting, schedule.

Enable / disable / delete ad groups.

Add image, video, Spark or Carousel ads to an ad group.

Enable / disable / delete ads.

Upload an image by URL → image_id.

Discover existing video assets in the account.

List identities usable as the ad author.

Ad-level metrics incl. hook rate (2s) and completion (p100).

Age/gender breakdown with spend, conversions, CPA.

Country-level performance breakdown.

Flag ads with spend but no conversions.

Rank campaigns by CPA and recommend budget shifts.

Detect hook-rate decline — which videos to refresh.

Recommend the right objective + ad format for a goal.

List ad accounts under an organization.

Ad account details.

Campaign details.

Create a campaign (PAUSED).

Update campaigns (name, objective, …).

Pause or activate a campaign.

Delete a campaign.

Create an ad squad with targeting + budget (PAUSED).

Update ad squads (budget, bid, targeting).

Pause or activate an ad squad.

Create an ad referencing a creative (PAUSED).

Pause or activate an ad.

Create a creative referencing a top-snap media id.

List media assets.

Register a media object (then upload bytes).

List audience segments (custom audiences).

Create an audience segment.

Ad squad stats.

Account stats over time (DAY/HOUR/TOTAL).

Flag ad squads with spend but no purchases.

Rank ad squads by cost-per-purchase and recommend shifts.

List Pins available to the account.

Create a campaign (PAUSED, micro-currency budgets).

Update campaigns.

Set ACTIVE/PAUSED/ARCHIVED.

Create an ad group with targeting + budget (PAUSED).

Set ACTIVE/PAUSED/ARCHIVED.

Create an ad referencing an organic Pin (PAUSED).

Set ACTIVE/PAUSED/ARCHIVED.

Create an audience.

Ad group analytics.

Ad analytics.

Ad account details.

Create a campaign (PAUSED).

Update a campaign.

Pause or activate.

Create an ad group with targeting + budget (PAUSED).

Pause or activate.

Create an ad referencing a post (PAUSED).

Pause or activate.

List promotable posts.

Create a custom audience.

Retrieve a report by id.

Convenience campaign report (spend, clicks, conversions, CTR, CPC).

Get one campaign.

Create a campaign (PAUSED).

Update a campaign.

Create an ad group.

List ads.

Create an ad.

Raw passthrough escape hatch.

List all automation rules.

Edit conditions, action, scope, cooldown, dry-run, or enable/disable.

Delete a rule.

Evaluate all active rules now and execute matching actions.

Recent executions — what fired, on which campaign, applied/skipped/failed/dry-run.

Create/update the brand profile so every campaign stays on-brand — only the fields you pass change.

Delete the brand profile.

List the ad accounts connected to this workspace.

List all campaigns across the workspace with status and budget.

Create a normalized campaign on any platform, created PAUSED.

Pause a campaign by its Inbox id.

Resume (activate) a paused campaign.

Cross-platform briefing: totals, per-platform metrics, wasted spend and budget recommendations.

Audit conversion tracking across the account — health score, grade and recommendations.

Generate and store a cross-platform performance snapshot.

Validate a campaign draft (budget, name, platform minimums) before creating it.

Run the watch agent now: evaluate monitors and surface wasted-spend alerts.

Create a metric monitor that alerts when a threshold is crossed (SPEND, CPA, ROAS, CTR, CPC, conversions).

List recent alerts raised by monitors and the watch agent.

List everything this Inbox workspace can do.